Google owns YouTube, so a YouTube video has a greater chance of ranking high on Google search results. Online videos are 50 times more likely to land your brand on page one of search engine results.
55 percent of site visitors spend less than 15 seconds on the average web page. On average, visitors spend 2.7 minutes watching online videos.
Studies indicate that 73 percent of American adults are more likely to buy your product or service after watching an online video about it.